AI tool registry · AI search
Does Mav AI Powered Search trigger an EU AI Act Article 50 duty?
by Mavlers
Verdict — duty applies
Article 50(2) — synthetic content must be marked
This tool generates synthetic content. Article 50(2) places a marking duty on providers of generative systems — output should be marked machine-readably as AI-generated — and deployers publishing that content carry the practical transparency expectations that follow from it.
AI search: where this tool sits
Semantic site search, AI-powered product finders, answer engines. Where results read as generated answers rather than ranked links, the interaction disclosure starts to apply.
A conversational answer box is an interaction; a re-ranked results list is not. The duty follows which one your visitors experience.
What you must show
- Keep provenance: know which published content came from this tool.
- Where the content informs the public and no human takes editorial responsibility, disclose that it's AI-generated (Article 50(4) text duty).
- Prefer tool settings that embed machine-readable marking where offered.
A disclosure you can adapt
“This content was created with the help of AI (Mav AI Powered Search).”
The Klarvo WordPress plugin renders clause-correct notices like this automatically for the tools it detects.
How Klarvo finds Mav AI Powered Search
The Klarvo detection registry recognises Mav AI Powered Search by its WordPress plugin signature (“mav-ai-powered-search”). Detection confidence in the registry: high. The registry updates weekly as new AI tools appear — installs pick the update up automatically.
Using Mav AI Powered Search on WordPress?
The free Klarvo plugin scans your site, finds tools like this one, and renders the correct Article 50 notice for each — no account required to start.
Not on WordPress? The scope check works for any stack.
More ai search in the registry
This page describes the typical Article 50 position for Mav AI Powered Search as catalogued in the Klarvo detection registry on the basis of its public signature, and is not legal advice for your specific deployment. Deadline for Article 50 duties: 2 August 2026. See the plain-English Article 50 guide.